The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show Design Jury

Julia Hoffmann

Global Creative Director



aJulia Hoffmann is the Global Creative Director for Etsy. Based in Berlin, Germany she oversees the visual brand internationally across all consumer touch-points. Prior to this, Julia served as the Creative Director of the Museum of Modern Art in New York City. In her role as head of the Advertising and Graphic Design Department she oversaw the brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA's exhibitions and programs.

Julia has also held senior roles at Pentagram (Senior Designer) and Crispin Porter Bogusky (Art Director).

Born in Frankfurt, Germany, Julia earned her BFA from New York's School of Visual Arts, where she was also a faculty member. She lives with her family in Berlin, Germany.




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