The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

2018 One Show Responsive Environments Jury

Daniela Michelon

Head of XLab

AMVBBDO

For over 18 years I've led multidisciplinary teams at some of the world's top advertising agencies including AMV BBDO, R/GA, AKQA, and BBH. Throughout my career, my passion for digital and experiential has taken me from Brazil to Canada, New York and Japan, working with famous brands such as Nike, Guinness, IKEA, Mars, Mercedes, Bacardi and BT.

I'm also the founder of the industry collective Production Social, part of Creative Social, building links to London's most talented minds living in the intersection of advertising, arts and technology.

At present, I'm the Head of AMV XLAB, the digital, social and innovation lab at AMV BBDO. I'm responsible for 50+ team of specialists that uses technology to solve client's business problems rooted in cultural insights. Our team of highly skilled creative thinkers and makers collaborate with strategists and technology experts to put our users at the heart of every experience, helping our clients be helpful brands for their consumers. Data and research strengthen our solutions to business, consumer and communication challenges.

 

 

 

Follow Us