The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

2010 One Show Entertainment Judges

Michael Siegenthaler



Michael F. Siegenthaler
Branded Entertainment & Experiences Team

Mike leads a team focused on strategy, ideation, and editorial to bring original experiences to Microsoft audiences on behalf of brands. A few of BEET’s recent launches include: Appetite for Life with Toyota, a second season of Home Sweet Home with Wal-Mart, and Business on Main with Sprint.

In his ten years at Microsoft, Mike has led teams in content and communication strategy, and he is a recipient of the Circle of Excellence Award, the highest award given to Microsoft employees worldwide. Previously, he has done stints as a freelance writer, worked for LinkExchange (a start up acquired by Microsoft in 1998), the Chicago Tribune, and J. Walter Thompson in Chicago.

Mike earned a B.A. from Michigan State University in East Lansing, Michigan and an M.F.A. in Writing from Goddard College in Plainfield, Vermont. He lives in Elmhurst, Illinois with his wife, Julie, and their two children, Emily and Will.




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