The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Design Jury

Cinzia Crociani

SVP Group Creative Director

McCann

New York

Cinzia currently serves as Global Creative Director at Energy BBDO in Chicago. She loves her job, so much that she started her career in advertising twice: the first time as copywriter in Milan and the second as an art director in Singapore. In Asia she helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India.

Recently, she helped create “Prescribed to Death,” a memorial wall with 22,000 pills, each bearing the face of a person killed by opioid addiction. The memorial was hosted for two weeks at the Ellipse Gardens at the White House.

She’s worked on global and Fortune 500 brands and her work has been recognized by international shows including Cannes Lions, One Show, and D&AD and she’s been part of several international juries.

She believes that attention is the new currency. The only way for a brand to be able to become part of people’s life is to tap into the things they care about. Her litmus test for a good idea is how it would sound in a CNN newscast.

Cinzia was recently a speaker at Ad Stars in Korea where she talked about the use of data in “Prescribed To Death”. When she‘s not solving clients’ business problems, she enjoys moving from one continent to the other, trying to make her cat an internet celebrity and spending time with her family.

 

 

 

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