2010 One Show Entertainment Judges

David Lang

MindShare Entertainment

New York

David Lang is an Emmy Award-winning television producer who has brought his talents to the marketing world as Chief Content Officer of Mindshare, NA and President of Mindshare Entertainment. In this role, he creates innovative and groundbreaking, multi-platform content for some of the world’s most recognizable brands. Under his direction, Mindshare Entertainment has garnered more awards than any other branded entertainment group in North America.

Lang oversees all creative development & production, strategic marketing and partnerships in the entertainment marketing arena, as well as focuses on the creation of new economic models in this fast-moving space. Over the past seven years, he has led his team in producing around 200 projects for Fortune 500 marketers across a vast array of categories and targets.

By melding strategy, insights and marketplace dynamics into the overall creative process, Lang is widely regarded in the industry for crafting breakthrough content that generates tangible ROI. As an experienced television executive producer, Lang understands the entire creative process and has extensive relationships with networks, as well as other writers, producers and directors. Simultaneously, his experience as a marketer allows him to develop and implement strategically-grounded, cross-platform campaigns that create business impact and value for clients. A key component to all Lang’s projects is building in social elements, whether it’s in the creative, distribution or the technology.

Before joining MSE, Lang was Senior Vice President of Development & Production at Lorne Michaels’ (Saturday Night Live) Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.

David sits on the North American Management Committee at Mindshare.




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