The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Cultural Driver Jury

Ryan O'Rourke

Global Creative Director

Wieden + Kennedy


Ryan O’Rourke is the global creative director on Nike at Wieden + Kennedy in Portland, Oregon.

Ryan joined W+K in 2003 and began serving as creative director in 2010.

As creative director, Ryan oversees every category on Nike’s Global business and contributes to the broad range of storytelling W+K has helped Nike establish across the globe. Ryan’s leadership has led to the creation of some of the most celebrated and globally recognized campaigns.

As a creative director, Ryan has overseen NBA campaigns featuring Kobe Bryant and LeBron James including “LeBron’s Rise”, the Global Olympics “Find Your Greatness” and “Unlimited” campaigns, And the “Risk Everything” World Cup Campaign. Some of his most recent work includes the Cannes Lion winning “Breaking 2” campaign, and the entirety of the 30th anniversary Just Do It Campaign – arguably the most talked about advertising campaign of the year.

Prior to serving as Creative Director, Ryan was an Art Director on Nike, where work included “Fate,” “Human Chain,” “Leave Nothing,” “The Michael Vick Experience,” and “Livestrong.”

During his time at W+K, Ryan has also worked on Target, AOL, Powerade, and the P&G Winter Olympics “Proud Sponsor of Moms” campaign.

Prior to working at W+K, Ryan spent over three years as an art director at Crispin Porter + Bogusky in Miami, Florida where he created campaigns for Ikea, MINI Cooper and Truth.

Ryan’s work has been recognized by The One Show, Cannes, Clios, D&AD, Communication Arts, Art Director’s Club, Effies, Entertainment Weekly Magazine, Time Magazine, ESPN’s Sportscenter, The New York Times, and skewered on the Dave Chappelle Show and South Park.

Ryan is originally from Western Pennsylvania and he is a proud 1999 graduate of graphic design from Penn State University.




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