Recently named as one of Adweek’s Creative 100, Marcus Wesson’s belief that advertising shouldn’t feel like advertising has fueled and inspired his 20-plus year career.

He’s put this philosophy to the test, developing breakthrough campaigns for some of the world’s most influential brands such as Nissan, Activision, Carl’s Jr. and Honda. His work has been honored by the One Show, Clios, Fast Company, Communication Arts, D&AD, FWA, Creativity Online, Adweek, Webbys, TBS’ Funniest Commercials, and even mentioned in two major motion pictures.

Marcus is most interested in “unusual projects that take a step back and rethink paradigms,” he says, “challenging what advertising could be.”