The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2007 Jury

William Gelner

Executive Creative Director + Managing Partner

180 LA

Los Angeles, CA

William Gelner is the Executive Creative Director and managing partner at 180LA, an agency he helped start up just over three and a half years ago. Since then he has overseen all creative talent, work produced and business won, growing the office to over 85 people and a client list that includes Expedia, Sony Electronics, adidas, Boost Mobile, Mitsubishi Motors and Sauza tequila. ??Before joining 180LA, William was Group Creative Director at BBH NY where he oversaw all creative development on Axe and Johnnie Walker. ??

Before joining BBH, William worked at Cliff Freeman & Partners, Fallon, JWT and McCann-Erickson, all in New York. He has created work for a number of clients including Mike’s Hard Lemonade, Conseco, Miller Lite, Holiday Inn, The American Red Cross, Fox Sports Net and Budget Rent-A-Car.??William has received national and international recognition for his work at Cannes, The One Show, Webby’s, Communication Arts, Clio’s, New York Art Director’s Club, D&AD, Addy’s, AICP, Kelly Awards, Athena’s and Effies.




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