The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Luis Ramirez




Luis “Tito” Ramírez is a Colombian Group Creative Director and Marathon Runner working in Ogilvy Chicago. What does “Tito” have to do with his real name? Nothing really.

Tito has worked with some of the most exciting brands in the world such as Coca-Cola, SC Johnson, Kiwi Shoe Care, Axe, Sprite, Fanta, Midori, and has won 21 One Show Pencils, 10 of them Gold for multiple brands. He is also one of the proud winners of the first Grand Prix for Industry Craft at Cannes Lions. He is one of the biggest collectors of the One Show Annuals in Colombia.




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