The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2020 Direct Marketing Jury

Luis Ramirez

GCD

Ogilvy

Chicago

Luis “Tito” Ramírez is a Colombian Group Creative Director and Marathon Runner working in Ogilvy Chicago. What does “Tito” have to do with his real name? Nothing really.

Tito has worked with some of the most exciting brands in the world such as Coca-Cola, SC Johnson, Kiwi Shoe Care, Axe, Sprite, Fanta, Midori, and has won 21 One Show Pencils, 10 of them Gold for multiple brands. He is also one of the proud winners of the first Grand Prix for Industry Craft at Cannes Lions. He is one of the biggest collectors of the One Show Annuals in Colombia.

 

 

 

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