The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Tom Hauser

Executive Creative Director



Tom Hauser is Executive Creative Director at Heimat, Berlin, where he creates ideas that captivate audiences and stories that push the boundaries of advertising, design and culture in the social age.

Before joining Heimat, Berlin he worked for other well renowned German agencies such as Jung von Matt and DDB Berlin. His career also took him overseas right to the feet of the snowy Rocky Mountains where he joined Crispin Porter + Bogusky in Boulder, Colorado.

Tom has worked for major brands such as Coca-Cola, Mercedes-Benz, IKEA, adidas and Volkswagen. His work has been recognized in several international award shows, winning more than 30 Cannes Lions and numerous One Show, Clio and D&AD awards, including One Show Grand Prix 2017.

He also has a master’s degree in psychology that helps him cope with the daily craziness of our idea industry. He also draws upon this knowledge regularly to help him come up with surprising human insights.

Tom is the proud father of two lovely teenage daughters that keep him busy as a chauffeur, maître de cuisine and entertainer whenever he’s not at work exploring the endless universe of creativity.




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