The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Sarah Rutherford

Creative Director



Sarah Rutherford has dedicated her career to uncovering the human truth behind every brief. Her empathy for people has led to impactful behavioural customer changes and driven major business results. Today, Sarah is ranked as the top female copywriter in Canada by Strategy Magazine, and #5 overall. Her work has been recognized by Cannes, ECHO, Warc, LIAs, among others.

Sarah is currently a Creative Director at Cossette Communications in Toronto, Ontario. She is lucky to have worked on great brands such as TD Bank, SickKids Hospital, BMW, Air Canada, TELUS, Walmart, M&M Food Market, Royal Canadian Mint, Canopy Growth and many more.




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