The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Amy Ferguson

Executive Creative Director


New York

Amy Ferguson is a creative-problem solver and chronic exaggerator who is driven by simple ideas that breakthrough culture. She joined TBWA\Chiat\Day New York as Executive Creative Director in March 2018. She heads up creative development across a broad range of clients including Mtn Dew, adidas, Brooklyn Film Festival and TD Bank. In the short time that she has been there she has received widespread recognition for her work and has helped put TBWA\Chiat\Day New York back on the map creatively.. Most famously, the adidas Billie Jean King Your Shoes activation and campaign for the US Open, which was awarded top honors by every major creative authority, including an impressive 3 yellow pencils from D&AD, 10 Cannes Lions and 4 gold Clios.

Prior to TBWA, Amy was at MullenLowe New York where she oversaw creative for JetBlue Airlines. She earned the brand a lot of attention and positive sentiment, with clever and compassionate work in a category where the airline is hugely outspent. JetBlue “Flybabies”, a viral sensation that turned the universal nightmare of crying babies on airplanes into free flights struck a chord and commandeered the conversation around Mother’s Day. During her tenure she also helped put the newly opened office on the map, appeared on Business Insider’s annual list of Most Creative Women in Advertising and on AdAge’s Creatives to Watch.

Amy also began her career at TBWA\Chiat\Day working on Absolut and from there moved to Grey New York to work on E-Trade, including the famous “Talking Baby.” She also spent time as a sought after freelancer working at some of the best shops in New York. Freelance afforded Amy time to also work on creative pursuits beyond advertising, including her own very sarcastic and somewhat inappropriate stationery line.

Amy lives with her husband, two sons and dog Bruce in Crown Heights, Brooklyn in a 100 year old brownstone.




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