The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Film Jury

Chuck McBride

CCO / Chief Heart Officer


San Francisco

Chuck is currently the founder and CCO of Cutwater, an independently owned advertising/media agency based in San Francisco/New York. Chuck has enjoyed a storied career in advertising, best known for his iconic body of work for clients like Ray-Ban, Levi’s, Nike, adidas, Got milk?, Fox Sports, Jeep and many others.

Chuck helped build the creative reputations of some of the most respected agencies in the world such as Goodby Silverstein, Wieden + Kennedy and TBWA Chiat/Day. Under his tenure, TBWA/Chiat Day SF became one of the most awarded agencies in the world. It was during this time that the agency won back-to-back Ad Age Network of the Year honors, Cannes Client of the Year three times, an Emmy, and a wall full of Lions, Pencils, Clios and Effies.

Outside of business he remains a frustrated architect, carpenter, surfer, and devoted father.




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