The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Interactive & Online / Mobile / Digital Craft Jury

Lili Jiang

Group Creative Director


Hong Kong

‘Which city do you prefer more? Shanghai or Hong Kong?’ To Lili, probably, this is the hardest question in the world. She was born and grew up in Shanghai. After her 5 years career as a mandarin copywriter with DDB Shanghai, she moved to Hong Kong and worked with Leo Burnett. In late 2015, she joined Cheil Hong Kong and was in charge of both multinational and local blue chip clients i.e. Samsung, Samsonite, American Tourister, Swire Property, 1O1O, Airport Express Line, MTR and many more.

During her advertising career, her works has been recognized by every major award shows, including: Cannes Lions, One show, D&AD, LIA Awards, CLIO, Spikes Asia, New York Festivals, AdFest, Ad Stars, Kam Fan Award, LongXi Award... Lili herself was Hong Kong's #4 ranked creative for two years running in Campaign Brief Asia’s Creative Rankings 2017 & 2018.

Lili has also been chosen as jury member of several international and local award shows, including: D&AD, ADC awards, Spikes Aisa, Young Spikes, New York Festivals, LIA Chinese, Spikes Aisa, Citra Pariwara…

Her guiding star comes from author Maya Angelou “You can't use up creativity. The more you use, the more you have.” That’s why she likes to push her limit all the time.




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