The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Out of Home / Print Jury

Marco Giannelli


Almap BBDO

Sao Paulo

Marco Giannelli, also known as Pernil, is Executive Creative Director at AlmapBBDO.

Over the course of his career, he has worked for global clients including Volkswagen, Pepsi, Visa, Mars (food and petcare), Pepsico, Audi, Bayer, Getty Images, Gatorade, HP and Nike, as well as major Brazilian clients such as O Boticário, Havaianas, Bradesco Seguros and Gol Linhas Aéreas. These clients enabled Pernil to win more than 70 Cannes Lions, that helped AlmapBBDO become Agency of the Year at Cannes on three separate occasions: in 2010, 2011, and 2016.

He also contributed to the agency being the most lauded Brazilian agency in The One Show in 2009, 2010, 2011, 2012, 2013, 2017 and 2018.




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