The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Social Media Jury

Gabriel Araujo

Global Chief Creative Officer

Ogilvy Social Lab


Gabriel Araujo is the Global CCO at Ogilvy Social.Lab. A passionate hands-on creative, with an award-winning career and a firm belief in creativity without a definition of a platform. Driven by data insights, he provides clients with innovative ways to push boundaries and yet giving purpose and relevance to brands in today's constantly evolving market. The positive outcomes reached along with his singular creative approach has been acknowledged by the most significant industry awards such as Cannes, One Show, Clio to name just a few. Furthermore, his influence has been recognised by organisations like CreativePool as Top 25 Best Creatives in ECD and Digital Creative Director categories, as well recognized as part of the Top 100 Influencers list in 2019; Gabriel is also the first Latin American at The Holmes Report "INNOVATOR 25" - the list identifies 25 people who raised the standards of influence and engagement within their organisations; as well at The Internationalist’s Agency INNOVATORS 2016, and the PR Week - Global Power Book. Today Gabriel is 100% focused in digital and social media and one of the creative leaders in this innovative industry.




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