The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Social Media Jury

Steve Jackson

Chief Creative Officer

Innocean Sydney


Steve Jackson is one of Australia’s leading creative leaders. Raised between Kenya and England, Steve began his ad career in London before moving to South Africa. He’s worked at some legendary agencies namely The Jupiter Drawing Room Cape Town, Mojo Melbourne, Saatchi & Saatchi Sydney (at the time Australia’s #1 agency), Droga5 and DDB.

His work has been recognised at every major international award show on brands ranging from Nike to The United Nations, he’s helped Omnicom win the McDonald’s pitch in North America and transformed McDonald’s into Macca’s in Australia, whilst Toyota’s ‘Nothing Soft Gets In’ campaign is still Saatchi Sydney’s most awarded campaign ever with, amongst others, a One Show Entertainment Award, 5 Gold Cannes Lions, and D&AD. In Australia’s Campaign Brief “Top 100 commercials of the decade”, he was attributed to 3 of the top 10.

More recently, he’s helped take Innocean Australia from relative obscurity; the agency not only recognised in Campaign Brief’s 2019 Hot and Cold top 30 Australian agencies for the first time but also selected as one of its Movers and Shakers.




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