The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2010 One Show Interactive Judges

Stef Selfslagh



Stef Selfslagh (40) starts his career as a copwyriter at LDV & Partners in 1994. In 2000, he becomes creative director at Duval Guillaume Antwerp and board member of the Duval Guillaume Group. Six years later, and much to his own surprise, he is one of the founders and creative partners of new agency Openhere. In 2007 Selfslagh becomes creative director at Boondoggle, one of the most outstanding agencies in Belgium's exciting advertising scene.

Stef Selfslagh has been elected Creative of The Year in 2004 by Media Marketing and is one of Belgium's most richly awarded creatives. He has won 7 Cannes Lions (5 Gold, 1 Silver, 1 Bronze), 1 Gold Pencil at the One Show, 4 Eurobest Awards (3 Gold, 1 Bronze), 2 New York Festival Awards, 5 Shark Awards, 1 Epica, 4 CCB Grand Prix (Belgium's most important creative award) and 38 Gold, Silver and Bronze CCB Awards.

His most inspiring work includes 'Little Boy' (the Zazoo Condoms commercial which has been voted You Tube's top rated commercial of all time in 2008), the 'Banner Concerts' campaign for Axion (one of the most awarded campaigns in Cannes 2009), and 'Bring The Love Back' for Microsoft (a 2008 campaign about the future of advertising; still a conversation starter in many meeting rooms all over the world).




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