The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Creative Effectiveness Jury

Hernan Kritzer

Chief Creative Officer


Buenos Aires

Hernán Kritzer has a bachelor’s degree in advertising, and in 2017 was named CCO of Grey Argentina. Under his creative leadership, Grey Argentina had its best business year ever, gaining a significant number of new projects and clients, developing regional campaigns and global platforms, becoming the second most awarded Argentinian agency in Cannes 2 years in a row (2018-2019), and Effie Agency of the Year (2019).

Throughout his career, Hernán has worked for global brands such as BBVA, Peugeot, Citroën, Danone, Sony, GlaxoSmithKline, P&G, Coca-Cola, Viacom, Toyota, and NBC.

His work has been awarded in the most important advertising festivals. He has judged in Cannes, Wave Festival, El Ojo de Iberoamérica, and Argentine Creative Circle.




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