Phyllis believes in bios that won’t get you kicked out of a bar for being boring—and ideas so big they may never see the light of day. A natural skeptic with a healthy respect for the intersection of art and commerce, she often finds herself playing devil’s advocate because shit, somebody has to. She approaches creative work with emotion, humor and a disarming willingness to take risks. If she hadn’t gone into branding, she’d be a musicologist. Her favorite instrument is the human brain. She is deathly afraid of inheriting Alzheimer’s disease, which runs in her family. She likes foreign languages, nature and gin.