The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show SDG Pencil Jury

Jacob Trollbäck


The New Division

Stockholm/New York

Jakob Trollbäck is the founder of the sustainability agency The New Division and the branding and design studio Trollbäck + Company. He is the main architect behind the communication language for the United Nation’s 17 Global Goals, an ambitious and inspiring agenda for a better world by 2030. With offices in Stockholm and New York, he specializes in strategy and communication for sustainability.




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