The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Björn Ståhl

Executive Creative Director



Björn has been in advertising for 30 years. Eleven of those working for Lowe, in Stockholm and in London. Hired by Ogilvy 16 years ago he is the ECD/CCO and a member of the board of INGO Stockholm. The agency has creatively gone from practically nowhere to win international acclaim: No 6 in Fast Company’s “Most innovative Companies in the world” 2017, Agency of the year in Eurobest 2017 and 3rd best agency in both One Show and D&AD 2020. Björn have been a juror of many prominent award shows and he has won some 250 awards, including Titanium and Grand Prix in Cannes, Best in Show in One Show and two Black Pencils.




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