The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

David Apicella

Ogilvy & Mather

New York

David joined Ogilvy & Mather as a copywriter, after graduating from law school. Since then, he has worked with nearly every agency client both large and small. His first client was TWA, his longest standing, American Express for whom he created the award winning Jerry Seinfeld campaign. In addition to American Express, David currently oversees the Miller Lite, Delta Airlines, DHL, Time Warner Cable, Tribeca Film Festival, Kraft, Kimberly Clark, Unilever and the NY Mets accounts. David has risen through the creative ranks at Ogilvy and was named Executive Creative Director in 1996 and Co-Chief Creative Officer in 2002. His work has been recognized with Awards from all the major shows including Cannes, The One Show, D&AD, The Clios, Art Directors Club, The Andy's, London International and others. David is married and has a 2 1/2 year old son, Ben. He as a B.A. from Wesleyan University and a J.D. from New York Law School.




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