The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Branded Entertainment Jury

Danilo Boer

Chief Creative Officer


New York

Danilo Boer is the Chief Creative Officer at Ogilvy New York alongside his partner Marcos Kotlhar. Before that Danilo has spent 11 years at BBDO New York. Where he started as an Art Director and raised the ranks into Head of Art & Design and ultimately ECD running a group that included 8 global brands, including Bacardí, GE, Bombay Sapphire, Dewars, Cazadores, St. Germain, Macy’s and Foot Locker. And in what it seems like 20 lifetimes ago, Danilo began his career at AlmapBBDO in Brazil in 2003 and there, under Marcello Serpa and with the support of many other talented people he helped turn Havaianas from a local flip flop brand into a true global fashion icon.  During all these years Danilo has also done award winning work for brands like Volkswagen, Pepsi, GettyImages, Guinness, FedEx, Snickers, Starbucks, AT&T, HBO and Billboard Magazine. As a leader Danilo is proud of helping brands come around a tough time and find their place in culture. Relentlessly using emerging technology and entertainment to change the way the business and its consumers interact. Danilo believes in creating a fast and nimble creative environment, where everyone feels part of the process and takes ownership of every step of the journey. Where creatives are doers, makers, multi-disciplinary craftspeople. And to do that in an environment where people have fun and enjoy coming to the office every day is his obsession.




Follow Us