The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Creative Use of Data Jury

Felipe Simi

Founder/CCO/ CEO


São Paulo

LGBTQIA+ activist, TED speaker and pointed by WIRED as one of the 50 most creative people in Brazil in 2020, Felipe is founder, CEO and CCO at Soko. He graduated in advertising from ESPM and specialized in branding at Kellogg School of Management.  During the first 8 years of his career he worked at the client side, in global players such as The Hershey Company and Unilever, building a proven track record in communication strategy and brand building.  In 2010, Felipe started his career path in the agency side of business, holding leading positions such as Creative Director at New Content and Chief Strategy Officer at CUBOCC. At Soko, he reunited his skills in creativity, strategy and data to build work awarded by Cannes Lions, El Ojo, Clube de Criacao, Contagious Magazine and Cannes Lions.




Follow Us