The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

Rachel Howald

Young & Rubicam

New York

Executive Creative Director/ SVP Rachel was born and raised on a farm in North Carolina. She credits her parents, former Yankees both, with her lack of twang and her sense of humor. She wound her way to New York via Ohio, London, San Francisco, and Austin, collecting a B.A. in English and Theatre and a M.A. in Advertising along the way. Since coming to New York, she's worked at BBDO and DDB New York. Clients included Bermuda, NY Lottery, Amtrak, Mobil, and Hershey's, among others. Rachel's clients at Y&R have included United Airlines, The Bronx Zoo, Pella, Pepperidge Farm, Kraft, Ericcson, and The Wildlife Conservation Society. Promoted to Associate Creative Director at 26 and Creative Director at 29, she has been responsible for managing accounts both large and small from Wildlife Conservation Society (1995-99) to Pepperidge Farm (1998-99),and Computer Associates (2000-2005). Responsibilities for Computer Associates, a global account with billings of over $120 million, included all advertising and marketing activities in 17 languages in 46 countries, including television, print, internet, radio, and direct mail. Most recently, she and her art director, Ahmer Kalam, served as co-creative directors for all Dr Pepper brands. In addition to producing advertising that was lauded within the industry -- 'Anything For Love' and 'Mahna-Mahna' -- the latter spot made Diet Cherry Vanilla the most successful new product launch in the history of Cadbury-Schweppes. In addition to Y&R New York, she is also co-executive creative director for Klamath Communications (now Impact), and has been responsible for the recent global launch of Genworth Financial (previously GE Financial Assurance), the largest insurance IPO ever and the first spinoff in the history of General Electric. While she loves creative directing, she also stays close to her writer roots, most recently serving as the writer on a television campaign relaunching the Weight Watchers brand in the U.S., Canada, and Europe. When she's not working on ads, she serves as an advisor to Gilda's Club Worldwide and Safe Horizon (the largest provider of services for victims of domestic violence in New York City) and is on the board of advisors for both the National Museum of Women's History and the James River Singers. She can also be frequently found in the classroom, and has lectured and conducted workshops at the University of Texas, the University of Oregon, Miami Ad School, and Portfolio Center. Rachel's work has garnered accolades at a variety of shows, including the One Show, Cannes International Advertising Festival, AICP, Communication Arts, The Art Directors Annual, the London International Advertising Awards, Andys, Addys, Effies, and Clios. At age 25, she was the youngest person named to 'Crain's Top 40 Under 40.' She also received an Emmy nomination for 'Amnesia,' a spot for Computer Associates. Rachel and her partner Jennifer are the proud moms of 5 year old son, Callum, and reside in the glorious Ôburbs of New Jersey.




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