The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

Chuck McBride


San Francisco

Executive Creative Director After starting his career in San Diego at Franklin & Associates, Chuck McBride moved to Los Angeles and worked on Lexus at Team One Advertising. Subaru at Wieden + Kennedy/Philadelphia followed. He then moved on to Goodby, Silverstein & Partners in San Francisco, where he worked on Isuzu and launched the "got milk?" campaign. Levi's at Foote, Cone and Belding was next. Then he reunited with Wieden to work on Nike. In 15 years, Chuck has garnered every major creative and effectiveness award in the business including an Emmy. He was named Creative all-star in 1999 and MVP in 2001 by AdWeek Magazine. Also, Boards magazine just named him the #1 Creative Director in the world. And since being at TBWAChiatDay San Francisco he has lead a relatively small group of people to be ranked twice in the top ten creative agencies of the world by the Gunn Report with his work on Fox Sports and adidas. At the 2005 festival, his work won more Cannes film lions than any other US agency.




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