The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Damon Stapleton

Regional Chief Creative Officer



Damon is Regional Chief Creative Officer of DDB New Zealand and Australia. He was formerly ECD of Saatchi & Saatchi Australia and TBWA Hunt Lascaris in South Africa. He has worked on global brands such as BMW, McDonald’s, Toyota, Nissan, Heineken, Visa, Cadbury and the World Cup 2010 campaign for Adidas.

Damon has collected awards at some of the most prestigious international advertising shows, including 24 One Show Pencils including 11 gold, 45 D&AD Pencils – including 5 yellow and the first and only Black D&AD Pencil ever won in Africa. He’s won 62 Cannes Lions, including the Grand Prix and eight Gold Lions including a Titanium and Innovation Lion, two Grand Clio and the first ever ADC Black Cube ever awarded.

He is most known for his “Trillion Dollar” bill campaign for The Zimbabwean and Penny the Pirate for OPSM which have won over 200 international awards between them. Penny the Pirate was judged to be the most effective campaign in the world by the WARC 100. The Zimbabwean is in the permanent collection of the British Museum.

He’s had a variety of short stories published as well as articles for various magazines and writes a blog called which currently has over 150,000 followers. It is stuff he thinks about instead of world domination.




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