The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Social Media Jury

Felipe Cury

Executive Creative Director


São Paulo

Felipe has rejoined Brazilian ad agency Africa at the end of 2019, to lead a team handling some of Brazilian’s biggest brands.

With more than 15 years of experience, Felipe has worked both in Brazil and in Germany, with some of the world’s most creative agencies and brands, on a global level. Those include DDB Berlin, Jung von Matt Hamburg and Berlin, Africa Sao Paulo and Leo Burnett Berlin. Working for clients such as Volkswagen, Mercedes, BMW, Fiat, Mitsubishi, Google, Ikea, Heinz, Vivo/Samsung, Budweiser, Brahma, Timberland, Warner Channel, to name a few.

Felipe’s work has granted him numerous and important awards at every major show, including a Gran Clio, and a Titanium Lion (the first ever in Germany advertising history). Besides that, he was listed among the TOP 5 creatives/art directors in Germany in 2018 by Cannes Lions and by The One Show and D&AD in 2019. He was also the most awarded art director in Germany at the Art Directors Club for the year of 2019.




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