The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show In-House Jury

Pete Johnson

Head of Creation

The LEGO Agency


Pete Johnson started his creative journey back in 1992 as an NBC Page at 30 Rock in NYC. He then joined a newly born Cartoon Network in Atlanta, GA in 1995, working his way up from Writer/Producer to Vice-President/Creative Director of the in-house On-Air content and Promos team. Pete was hired by Saatchi & Saatchi ECD Tony Granger to become the SVP/Group Creative Director for Youth Brands at the agency in 2005.

In July 2008, he was hired by Russell Hicks, President of Global Content at Nickelodeon, to reinvent the creative department and convert it into a full-service in-house agency for Nickelodeon and its advertising partners. Finally, in January 2020, Pete started his dream job (thanks to Remi Marcelli SVP The LEGO Group) as Head of Creation of The LEGO Agency in Billund, Denmark.

When not in quarantine or trying to learn Danish, Pete enjoys traveling around the world with his wife and 3 kids and spending as much time as he can on his family’s dairy farm in Ecuador.




Follow Us