The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Jo Wallace

Creative Director

Wunderman Thompson


Jo is a dynamic creative leader with over 20 years experience and an ambition to affect positive change through ideas with real impact.. This vision has seen her lead disruptive campaigns for global and local brands, proudly collect a plethora of creative awards - including a gold Cannes Lion, curate provocative exhibitions and create popular events on the edges of advertising. She is the founder and host of the popular, non-profit event, Good Girls Eat Dinner, which has one simple mission: to provide visible, kick-ass, female role-models across the creative industries and beyond. It’s the best dinner party you’ll ever go to and has over 7,000 Instagram followers.

Jo is regularly invited to join and chair international award jury’s such as One Show, Creative Circle, D&AD, Drum and Gerety Awards. She also often speaks at advertising and marketing events due to her passionate advocacy for a more diverse, creative, future facing industry. Jo works ‘in advertising’ but strives to shape ideas that have a genuine impact outside, in the real world.




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