The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Design Jury

Haruko Tsutsui




Haruko started her career at Dentsu as a copywriter in 2003. She has worked for major clients such as Panasonic, Otsuka Pharmaceutical, Honda, and Menicon. She is a natural born storyteller and she has always had a passion for creating concepts and stories for her clients.

Haruko not only does the copywork, but she also designs the solution, and her work transcends media borderlines. She has won Grand Prix, Gold, Silver, and Bronze Lions at Cannes, Yellow Pencils at D&AD, Gold, Silver, and Bronze Pencils at One Show, as well as Grand Prix, Gold, Silver and Bronze Awards at Adfest. She also judged at major industry awards including Cannes, D&AD, and One Show. She was keynote speaker at the inaugural World Design Summit 2017, and has shared her passion for design around the world.




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