The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2022 Branded Entertainment Jury
Sebastian "El Pana" Arrechedera
Founder
Rainbow Lobster
Los Angeles
Sebastian has been considered one of the 20 Latin American creatives of the decade by Adlatina magazine.
After selling his ad agency in Mexico City to Dentsu in 2021, he founded Rainbow Lobster, a creative collective with diverse talent collaborating to produce intellectual property for transmedia storytelling projects, in Los Angeles.
Sebastian has won more than 60 prizes in festivals worldwide. He was a juror at Clio and two times at Cannes Lions. President of the Jury at the Iberoamerican Festival El Sol in Spain, and President of Mexico's Creative Circle.
After selling his ad agency in Mexico City to Dentsu in 2021, he founded Rainbow Lobster, a creative collective with diverse talent collaborating to produce intellectual property for transmedia storytelling projects, in Los Angeles.
Sebastian has won more than 60 prizes in festivals worldwide. He was a juror at Clio and two times at Cannes Lions. President of the Jury at the Iberoamerican Festival El Sol in Spain, and President of Mexico's Creative Circle.