The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Film Jury

Tobias Ahrens

Chief Creative Officer

INGO Hamburg


Tobias started his advertising career as a copywriter at Scholz & Friends in 1996. After two years he went on to Springer & Jacoby (S&J) to work on Mercedes-Benz and other clients. In 2000 Tobias became Creative Director of Springer & Jacoby’s famous Unit 4, handling Mercedes-Benz as well as smart, Maybach, Loewe and Axel Springer. In 2004 he was promoted to Executive Creative Director and Creative Lead on Mercedes-Benz. He left the agency in 2007 to work as a freelance Creative Director for renowned agencies such as Jung von Matt, BBH London, BBDO, Nordpol and Kempertrautmann. In 2011 he joined Kempertrautmann as a Creative Director for Audi. In 2014, Tobias became Group Creative Director and Member of the Management Board at Grabarz & Partner, one of Germanys leading independent agency. There he created international campaigns for Volkswagen (e.g. “Laughing Horses” & “Kid‘s dreams” and Burger King (e.g. “Never trust a clown”). In 2019, Tobias went back to Scholz & Friends Hamburg to become Managing Director and Partner of the Scholz & Friends Group. In 2021, he opened INGO Hamburg – the first international office for the well known Swedish agency INGO Stockholm (e.g. Burger King "Moldy Whopper" and "The Swedish Number"). There he works as Managing Director / CCO. Tobias has won around 650 awards including Cannes Lions, One Show, Eurobest, LIAA, Clio and ADC of Europe and has served as a jury member and jury chairman for Festivals like Eurobest, the British D&AD, the London international advertising award (LIAA), the One Show, Clio and the German Art Directors Club. He‘s a club member of the German ADC, the One Show and the British D&AD.




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