Make stuff that matters. That’s Brigid’s mantra. And what she’s being doing for 20+ years; over half of which she’s spent as one of Australasia’s top creative leaders. As CCO of Clemenger BBDO Wellington, her passion lies in fostering her team of strategic, creative thinkers to continually reimagine social marketing; leading to some of the world’s most memorable, creatively awarded and effective behaviour change pieces: Hello Belted Survivors Tinnyvision Blazed GhostChips The Conscious Crossing Give Nothing Voice of Racism Unite Against COVID-19. Brigid and her team’s work reflects the nuances of culture; and culture keeps reflecting their work right back – being taken, shared, owned and replicated the world over. In galleries. In songs. In universities. In law reforms. In vernacular. From being immortalised in LEGO, to claiming New Zealand’s most searched Google term (‘Ghost Chips’); being shared on-stage by TED; used as educational tools in classrooms; and being inducted into galleries from New Zealand to New York. Having been a longstanding member on the boards of both Clemenger Wellington and Clemenger Group, she now brings her insight into people and culture to the Global BBDO Creative Board, helping to grow our next creative leaders across a 289-agency, 81 country-wide team.