Peter is one of Belgium's and Europe's leading creative directors and a Little Black Book columnist. He is known for his strong sense for purpose and his analytical skills, which is reflected in a unique track record combining 43 Cannes Lions and 15 effie awards. In the last decade, he was member of the Global Creative Councils of both DDB and Grey, today he is the creative partner of FamousGrey. As a Master of Arts in Linguistics and Literature, Peter started out as a language teacher for political refugees and a freelance journalist. At the age of 29 he joined the world of advertising, with the ambition to make it less advertising and more authentic. In 2005 he won the first Gold Cannes Lion for Belgium, In 2008 he was the first to use mobile phones for fundraising with the campaign A Blind Call, in 2016 Peter was honoured with a Special Award for creative leadership that came with the turnaround he achieved at DDB Brussels, in 2020 he wrote the first handbook for case studies, published by Borgerhoff & Lamberigts.