Dida is a Design Director at Accenture Interactive Middle East. An accomplished digital professional, she has spent 18 years developing compelling world-class experiences for global and local brands across telecommunication, banking, retail, lifestyle and government sectors. She has most recently served as a jury member of the Design Lions for the Cannes Lions Festival 2021.

From ideation workshops to polished design deliverables, Dida places a particular focus is on crafting unique, loveable products and services that resonate with local cultures. Dida considers herself an advocate of the user and believes that understanding who they are and what their needs are is paramount to designing a successful product or service. She also tries to help people see how digital can make our lives a little bit easier by designing simple and rewarding experiences.

Dida’s skills include user experience design, interface design, service design, and digital strategy using tools such as prototyping, user research, design thinking workshops, and service design methodology. She has a particular interest in studying local cultures and norms and how they impact design.
Dida was born and raised in Washington, DC and has enjoyed living in Dubai for the past eight years with her husband and two sons. She has a BA in Communication from Syracuse University and an MA in Communications with a concentration in Digital Communication from the Johns Hopkins University.