The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Cultural Driver Jury

Devin Baker

Creative Director

72andSunny

Los Angeles

Simply put, I am an imagineer. Not the Disney kind but the culture kind. Tasked with bringing imagination to reality, as well as bringing a POV to the world." Prior to 72andSunny, Devin served as Creative Director at Facebook, serving on brands such as Instagram, WhatsApp, and Facebook Blue. Before that he was an Art Director at Wieden+Kennedy working on global brands such as McDonalds, Jordan Brand, Sprite, Nike and Bud Light, among others. He also spent time as an Art Director for BBDO Worldwide focusing on accounts such as Pepsi, FootLocker, Priceline, Mt. Dew, Johnson & Johnson and M&M's. As a true jack of all trades, he began his career doing A&R for Motown & Universal SRC working with known artists including: Akon, Wu Tang, Erykah Badu and David Banner. He prefers Kendrick to Mozart.

 

 

 

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