Daniel Barak is an internationally acclaimed creative leader currently serving as R/GA’s first Global ECD, working across the Network’s entire client portfolio and partnering with the Global CCO to deliver stellar creative output that grows businesses and builds reputation. Described by Forbes as the industry’s next generation, and named by Business Insider and Forbes as one of the 30 most creative people in advertising for 2 consecutive years, he has won over 200 awards including an Emmy nomination, AdAge Creativity Innovators award, Fast Company Innovation by Design, and multiple Grands and Golds at Clios, Cannes Lions, One Show, Webbys, among others. In 2021, amidst the pandemic, Daniel helped Verizon bring people together when human connection was needed most — during Super Bowl LV a replica of Raymond James Stadium was built in Fortnite and reunited 40 Million people, turning it into the most attended Super Bowl ever. In the past, Daniel helped build and transform the creative department at Saatchi LA, where he led creative excellence for Toyota. He also served as VP, Creative Director for Deutsch LA, where he oversaw the non-traditional and innovation work for Volkswagen and Target.