Mathias Bart is a Senior Copywriter at TBWA\Switzerland in Zurich. He has previously worked for Publicis, Havas, Rod and J. Walter Thompson. Proudly developed ideas for brands like McDonald's, Heineken or MINI. And from time to time even won lions, cubes, pyramids and other weirdly shaped awards for various clients. He is a member of ADC Switzerland and probably the first person from Schübelbach in the heart of Switzerland who is allowed to judge at the One Show.