Archie Bell, II spent much of his childhood memorizing commercial jingles and replicating the wit of cartoonist Gary Larson. Since then, he has been inspired by visual artists like Romare Bearden, Faith Ringgold, Ed Ruscha, and Kara Walker as well as graphic storytellers Aaron Douglas, George Lois, Saul Bass, Barbara Kruger, and Emory Douglas – all brilliant minds who mastered the art of weaving meaning into a single, magnificent visual. Still a fan of stories told simply, Archie leads Spotify Advertising’s Creative Studio as its Global Director.

The first ten years of Archie’s career began as a silent madman at advertising agencies such as Publicis, Y&R, BBDO, and Arnold NYC — crafting ads and driving business results for iconic brands. Prior to Spotify, Archie spent 12 years in media - building two of the most inventive branded content studios in the industry, One X Studios at Urban One, LLC and the Content Innovation Agency at NBCUniversal.

As an AIGA New York board member and an award-winning, multidisciplinary creative with degrees in graphic design, advertising and brand strategy from Howard University, The Portfolio Center and School of Visual Arts (respectively), Archie continues to look for fresh, unexpected ways to illuminate truth and beauty. Outside of disrupting the status quo, absorbing pop culture and perfecting his sports analogies, he enjoys spending time with his family at their Brooklyn home; art directing his kids’ shenanigans.