Adam Campbell is currently Director of Product at Macademia, the world’s fastest-growing kids media company, and Co-founder of POC in Play, Europe’s largest organization for racial inclusion in the video games industry. He is also a board member at UKIE, the trade body for the UK videogames industry, and a member at the British Academy Film & Television Arts (BAFTA). An award-winning industry professional, Adam has been in the sector for over 12 years.