Pablo Cattáneo is Creative Director at Señora Rushmore, ranked nationally as number 1 in Originality and Creativity for the last 16 years consecutively. He has received mayor awards at national and international festivals, including the Grand Prix at Cannes, D&AD's Yellow Pencil, and gold medals at the CdeC, but the prize he is most proud of is the Best Practice award from The One Show for a campaign that raised social awareness globally.

He has dedicated more than 20 years of his life to the world of creativity despite his dyslexia.