The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Out of Home / Print Jury

Edmund Choe

Chief Creative Officer

Dentsu International


Edmund’s career spans three decades and presently helms Creative output across seven brand agencies within dentsu’s 500-strong setup in Vietnam. His passion for his craft started at a young age, starting as a studio artist before becoming one of the most awarded art directors and respected creative leaders in Asia. His work has garnered many regional and international awards, including over twenty Cannes Lions. Edmund has held senior creative and leadership roles in industry powerhouses across the region including Saatchi & Saatchi and TBWA, where he was Chief Creative Officer for Greater China and Southeast Asia. He has been on numerous award juries and was the first Southeast Asian invited to be on the panel of the prestigious Cannes Lion Titanium and Integrated Jury. Edmund has mentored generations of creative directors, some of whom have gone on to be internationally acclaimed ECDs and CCOs earning him the industry nickname of the BUDDHA.




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