Edmund’s career spans three decades and presently helms Creative output across seven brand agencies within dentsu’s 500-strong setup in Vietnam. His passion for his craft started at a young age, starting as a studio artist before becoming one of the most awarded art directors and respected creative leaders in Asia. His work has garnered many regional and international awards, including over twenty Cannes Lions. Edmund has held senior creative and leadership roles in industry powerhouses across the region including Saatchi & Saatchi and TBWA, where he was Chief Creative Officer for Greater China and Southeast Asia. He has been on numerous award juries and was the first Southeast Asian invited to be on the panel of the prestigious Cannes Lion Titanium and Integrated Jury. Edmund has mentored generations of creative directors, some of whom have gone on to be internationally acclaimed ECDs and CCOs earning him the industry nickname of the BUDDHA.