The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2022 Sustainable Development Goals Pencil Jury
Paco Conde
Co-Founder/ECD
Activista
Los Angeles
If you Google ‘Paco Conde’, you will get 6,740,000 results.
A Paco Conde consultant. A Paco Conde extra virgin olive oil. A car dealership in Spain. A restaurant in Portugal. And an Executive Creative Director. That’s me.
According to the first result that Google shows, “I’m an experienced Executive Creative Director with a demonstrated history of working in the marketing and advertising industry.”
The second result says that I’m the “founder and creative at Activista, a creative company committed to driving positive change.”
Somewhere else, you will read that I’ve also been a Creative Director at Sra. Rushmore Madrid, an Executive Creative Director at Ogilvy Brazil, a Group Creative Director at BBH London, and an Executive Creative Director and Partner at Anomaly LA.
You will also find out that I’ve been recognized by AdAge and the Cannes Lions Report amongst the Most Awarded Creative Directors in the world. I was also elected Creative Director of the Year by the ABP (Asociação Brasileira de Propaganda). And my name was included on the list of the 100 Most Creative People of the World by Forbes Magazine.
Keep reading and you will find my name behind ideas that provoked huge positive impacts, like the first organ donor card for a soccer team that increased organ donations by 54% in Brazil. Or a social experiment featuring an FBI forensic artist that proved to women that they’re more beautiful than they think. Or a dinosaur addressing the UN General Assembly that helped to put fossil fuel subsidies on the COP26 agenda.
In my spare time (besides running, working out, surfing or volunteering), I like to Google my name and read the results. So far, I’ve already read 1,239,147 of them.
A Paco Conde consultant. A Paco Conde extra virgin olive oil. A car dealership in Spain. A restaurant in Portugal. And an Executive Creative Director. That’s me.
According to the first result that Google shows, “I’m an experienced Executive Creative Director with a demonstrated history of working in the marketing and advertising industry.”
The second result says that I’m the “founder and creative at Activista, a creative company committed to driving positive change.”
Somewhere else, you will read that I’ve also been a Creative Director at Sra. Rushmore Madrid, an Executive Creative Director at Ogilvy Brazil, a Group Creative Director at BBH London, and an Executive Creative Director and Partner at Anomaly LA.
You will also find out that I’ve been recognized by AdAge and the Cannes Lions Report amongst the Most Awarded Creative Directors in the world. I was also elected Creative Director of the Year by the ABP (Asociação Brasileira de Propaganda). And my name was included on the list of the 100 Most Creative People of the World by Forbes Magazine.
Keep reading and you will find my name behind ideas that provoked huge positive impacts, like the first organ donor card for a soccer team that increased organ donations by 54% in Brazil. Or a social experiment featuring an FBI forensic artist that proved to women that they’re more beautiful than they think. Or a dinosaur addressing the UN General Assembly that helped to put fossil fuel subsidies on the COP26 agenda.
In my spare time (besides running, working out, surfing or volunteering), I like to Google my name and read the results. So far, I’ve already read 1,239,147 of them.