The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2005 Interactive Jury

Robert Rasmussen

Wieden + Kennedy

New York USA

Robert Rasmussen joined Wieden+Kennedy Portland, in 1994 as a senior designer working on Nike, Microsoft and Miller. In 1997 he switched disciplines to art director, working on Nike, Miller, Indy Racing League, and Coke. Seeking the freedom of the mountain air, in 2001 he moved to Denver, Colorado as an associate creative director for McClain Finlon Advertising. It was not to last. Responding to the microchip implanted in his brain, Robert dutifully returned to the Wieden+Kennedy family in 2003. This time it was in New York as a senior art director. Here, Robert has has occupied his time working on ESPN, Jordan and Nike. His groundbreaking Beta-7 campaign for Sega/ESPN NFL Football crossed all medias from the internet to direct mail to television. The campaign was recognized with gold pencils by both the One Show and One Show Interactive. It was also honored with an Andy Award, an Art Directors Club gold cube, and a Grand Clio.




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