The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Branded Entertainment Jury

John Godsey

Chief Creative Officer, North America

VMLY&R

Kansas City

John Godsey has served as North America chief creative officer since January 2017. He joined legacy VML a decade ago and helped win the agency’s first Cannes Lion in 2012. Since then, he has helped bring home nearly 60 more Lions — including VMLY&R’s first Grand Prix for Wendy’s “Keeping Fortnite Fresh.” Recognized as an industry expert in branded entertainment, Godsey has created three full-length branded films — with his most recent film, “It All Begins with a Song,” being honored at multiple film festivals, including the International Film Festival Rotterdam. The film also won three Cannes Lions, which helped VMLY&R become Cannes Entertainment Agency of the Year in 2018 — for the second year in a row. Godsey’s 25 years of brand-building expertise includes stints at Team Detroit — where he helped create a branded content discipline for Ford — and at FCB. While at FCB, his work was parodied by “Saturday Night Live,” “Scary Movie 3,” and ESPN — and demonized by Rush Limbaugh (a personal career highlight). Godsey is based in VMLY&R’s principal office of Kansas City.

 

 

 

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