Born in Madrid, Spain, Pablo began his career as Art Director at Shackleton. He became a creative director at 26 years old, representing Spain in the 2006 Young Lions. During his time there the agency was named Cannes Direct Agency of the year three years in a row. In 2012, Channel 4 recruited him to come to London for their in-house agency 4Creative. After 4 years there, he moved to BBH as CD, creating campaigns for Absolut, Audi, Samsung, Vespa and Virgin Media. He was appointed as Head of Art in 2019 leading the agency’s visual output. In 2021 he moved to Karmarama, working alongside Vix Jagger where he’s currently joint Executive Creative Director.