The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Out of Home / Print Jury

Pablo González de la Peña

Executive Creative Director



Born in Madrid, Spain, Pablo began his career as Art Director at Shackleton. He became a creative director at 26 years old, representing Spain in the 2006 Young Lions. During his time there the agency was named Cannes Direct Agency of the year three years in a row. In 2012, Channel 4 recruited him to come to London for their in-house agency 4Creative. After 4 years there, he moved to BBH as CD, creating campaigns for Absolut, Audi, Samsung, Vespa and Virgin Media. He was appointed as Head of Art in 2019 leading the agency’s visual output. In 2021 he moved to Karmarama, working alongside Vix Jagger where he’s currently joint Executive Creative Director.




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