The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Interactive, Online & Mobile Jury

Margot Helfter

Creative Director



At age 8, when the Internet was taking its first steps, Margot was learning to code with DOS, her digital path was already mapped out. Well, maybe not that well because Margot started working in advertising on print and editing before quickly moving on to digital. It was time to discover the WorldWideWeb, Margot left France to go to Australia to Tribal DDB. On her return to Paris, she wandered as a freelance between a number of big French agencies (BDDP, Wunderman, Cheil, 5ème Gauche, Vanksen, Isobar…) before settling down at BETC Fullsix where she was appointed creative director in 2016. She drives the creation of major brands (Leroy Merlin, EDF, Adidas, French Road Safety) and continues to work internationally as often as possible.




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