Rósa Hrund Kristjansdóttir is the Executive Creative Director at Hvíta húsið Ad Agency – the leading and longest-operating agency in Iceland. During her carrier, Rósa has won many awards and nominations for both advertising and theatre. Since graduating from Iceland University of the Arts in 2004, Rósa has worked as a creative at the agency, with a few breaks dedicated to creative development. She used that time to learn different aspects of creativity, from designing costumes and stages for The National Theatre to teaching ideation and branding at the University of the Arts. In 2012-2013, she studied Interactive Art Direction at Hyper Island in Stockholm. She is also a proud mother to three kids who have been her best teachers in creative development. Rósa’s passion is ideas; ideas that solve problems, make the world a better place or just make life a bit more fun. She loves working in groups and building great and effective teams. She believes that a supportive culture is the key to ground-breaking work. Hvíta húsið has been named Agency of the Year in Iceland many times and has won numerous awards, both domestic and international.